Packaging affects how customers perceive a brand (they just don’t really understand how much). Luxury packaging will make people buy ordinary products.
Today we will see the chasm between what people say they believe and what they really do. This is why general public surveys are not a reliable indicator of whether or not a particular packaging design will achieve its full potential.
People who don’t have the means to live lavishly also want to feel like they are getting high-end products. This article demonstrates how premium packaging influences consumer spending across all types of consumer packaged goods. You’ll find out how to examine markets with an eye on niches where you can set yourself apart with a touch of luxury.
What is Luxury Packaging?
Luxury packaging is where you adapt to the preferences of your target market. One’s notion of luxury is implicitly tied to their lifestyle, passions, finances, etc.
Existing Brand Identity is the Starting Point
Before you start using high-end packaging for your products, consider your present brand resonance. Think about the history of your brand and the messages it has sent out to customers, and know how they now feel about your product.
Your brand identity should reflect if you already have a product suitable for premium packaging. If not, you might want to consider launching a spinoff brand that caters to consumers who are willing to pay a premium for a more luxurious experience.
Connect With Your Customers Through Premium Packaging
What does the pinnacle of luxury look like within the context of your industry? This is not always the most pricey item on the shelf or the one with the most impressive presentation. Beyond the superficial appeal, the true test of a premium product’s value lies in how it makes its purchasers.
Look at your competitors’ packaging to help you know where to begin.
Examine the level of competition to identify any gaps. Then, modify the product by either increasing or decreasing the amount of weight and observe how buyers respond.
Some luxury products are featherlight while others are as heavy as an anvil. Just consider how your packaging weight adds value to your product.
Different products look better in different packaging. A cookbook seems more elegant in a foil finish, while a matte finish is more appropriate for coffee packaging. Foil stamped labels will still have some contrast against a matte finish, whereas Spot UV labels are dramatic on matte.
Your packaging design should draw inspiration from current items but be tailored to your ideal customer.
Creating a Luxurious Packaging Feel
The first step in creating high-end packaging is being exceptional. One can easily lift the concept of luxury from an existing product, but this can never compare to the excitement of discovering something for the first time. This is possible, as we shall see, but the tactile quality of our packaging serves as a great differentiator for our products. Compare an embossed label to a plain label—the difference is huge.
Find fonts that make the design more visually appealing and remove rigidity. You might even want to consider adding texture to your packaging with embossed fonts.
We hope by now that we have convinced you that moving toward a more luxurious design is a good choice.
There’s no use in shelling out more cash for high-end packaging if the product’s performance doesn’t meet expectations. A renowned packaging company will help you in your quest to design packaging that sells.