The keystone of your SEO strategy, keywords must be rigorously studied before embarking on actual content writing. They help you select specific queries, to attract your target customers and position yourself on the first pages of Google. Moreover, to help SEOs and webmasters, the latter provides them with a free tool for planning keywords, formerly called “ keyword generator ”. You have to contact a professional seo company for this purpose.
A powerful and complete tool
Those unfamiliar with Google’s Keyword Planner, know that it is an essential tool for setting up your SEO strategy, a best seo services company do it better. Whether it is to optimize your content marketing, gain places in the search engine or invest in a paid campaign, it is essential to the success of your website! Free, it allows you to search for specific short or long-tail keywords, get hundreds of ideas and measure the competition of a keyword. Very precise, it also helps you with your local SEO, because it is possible to define location parameters that go as far as the city (before, you could only target by country).
In addition, each keyword is accompanied by precise indications such as the “ average number of monthly searches ” and the “ average cost per click ”.
The possibilities offered by the Keyword Planner
1. Research new keyword ideas
Establishing a list of keywords can quickly become tedious and the ideas are not always there.
Another feature of Google’s Keyword Planner is particularly interesting: researching the keywords used by your competitors. In this section, you can enter a specific page, from your site or from a competitor’s site, so that Google analyzes it and sorts out the dominant keywords. An effective way to find inspiration and try to win a few places in the first pages.
2. Get search volume for a keyword
This feature gives you the search volume for each keyword over the past 12 months or over a specific period. You can then analyze those that seem to be more popular with your target Internet user.
3. Estimate the potential of your keywords
If you already have a predefined list of keywords, it is possible to import it directly into the tool, so that it automatically calculates the potential of your different choices according to targeting criteria: country, search engines, and period. You then obtain an estimate of the future traffic of your keywords, either over the next 7 days or during a personalized period. This function is perfect for anticipating your next blog articles, but also your next paid referencing campaign.
4. Multiply keyword lists
To be more productive and sure not to forget anything, you can easily combine keywords to make a precise list.
Optimize your mobile campaign
Another important and innovative point of the tool offered by Google: is mobile keyword planning. The requests typed on his PC and on his mobile are not necessarily the same. An Internet user has different needs depending on where he is and more limited possibilities on his mobile terminal. Typing long sentences is sometimes difficult and often mobile search is associated with local demand. Companies that want to develop their mobile marketing must absolutely think about these different aspects.
Google’s planning tool offers the ability to precisely target local searches and brings out different estimates depending on the type of search. Thus, a mobile search will not obtain the same results as a desktop search. It is therefore an essential function for its mobile strategy.
Overall, the Keyword Planner is a great help in developing your SEO strategy. Complete and intuitive, it allows beginners and professionals alike to obtain a precise view of the keywords in force on their market. It is then sufficient to analyze the relevance of certain queries, anticipate the future needs of its core target, and calculate the most profitable keywords to implement an effective SEO strategy.