Small- and mid-sized businesses often need to gain the expertise to manage their digital advertising campaigns. When a white-label PPC agency can handle this service for them, it frees up their in-house team for other projects. Training an in-house employee takes time and money and may need a stronger marketing or client service background. This can cause a lot of problems down the road.
Saves Time
As a digital marketing agency, you’ve got a limited amount of time and people. Even if you were a jack-of-all-trades, you might not be an expert at everything your clients need to succeed online. That’s why a white label PPC partner is so helpful. Finding a provider who understands your client’s business and can communicate the technical things they are doing in ways that align with their goals is a huge win for your team.
It also saves you the cost of training a new employee to be an expert in PPC. Outsourcing the task to an experienced partner frees your staff to focus on other areas of their expertise and ultimately deliver more value to your clients.
Saves Money
You can save money by leveraging white-label PPC rather than hiring in-house employees. Outsourcing your PPC needs to a reputable agency can help you avoid high staffing costs, training expenses, and ongoing salary requirements. Choosing the right white-label partner is crucial for success. Communicate your goals and objectives to the provider and understand their processes. This will save you time and ensure they deliver the expected results.
Additionally, it’s important to evaluate the pricing model for your provider. Some agencies may charge a percentage of ad spend, while others may offer hourly rates or performance-based fees. Finding a solution that aligns with your business model and budget is essential. By doing so, you’ll be able to attract more clients and grow your agency.
Builds Credibility
A white-label PPC agency should be able to provide documentation showing they have quality control processes in place. It’s also worth considering whether they can take over a client’s account in an emergency. It’s important to understand the language of pay-per-click to communicate with your clients effectively. You should know the difference between clicks, impressions, cost-per-conversion, and ROI. Choose a PPC agency with experience getting results for businesses that sell similar products or services to your clients. This will help you build credibility and trust. They should also be able to provide you with the tools you need to deliver client outcomes. This includes a reporting platform and call-tracking software. Working with an agency with a documented onboarding process is also preferable.
Increases Revenue
Offering additional services like PPC marketing to your clients can increase your revenue. This is because a PPC management partner will already have the software and documented processes to start quickly with new clients.
Hiring a team member to offer a new service involves training costs. This can add up to months before you are confident they can deliver at your desired level.
Contractors have limitations – they might be on holiday or sick one day or working with other clients and not always available to you. A white-label agency will be able to deliver at a consistent level without these limitations. They will also have a predictable response time that you can depend on.
Reduces Risk
As an agency owner, there are always choices to make. Do you hire someone full-time and take on financial overhead, salary costs, training, and day-to-day management challenges, or do you opt for the scalability and reliability of a white-label partner?
Knowing what to expect from your chosen partner is key in making this decision. You should find out how their response times compared to an in-house staff member and whether they will be available when needed.
Also, consider how much they can offer services that require website changes and improvements. You can find a white-label PPC provider who can offer these as part of bundles. This will enable you to increase ROI for your clients and generate additional revenue for your business.
